INFINITI | Shift Digital

March 2023 - Present

 

As the Content Marketing Manager, I am dedicated to overseeing a spectrum of creative endeavors, ranging from crafting comprehensive training materials to refining logo designs. My tenure coincided with an exciting phase for the team, marked by the launch of INFINITI's new Visual Identity Guidelines, signaling a complete brand revitalization.

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In collaboration with the team, I played a pivotal role in modernizing outdated materials, ensuring alignment with the fresh brand directives. Simultaneously, my commitment to staying abreast of monthly metrics and industry data has allowed me to contribute valuable insights in the dynamic automotive landscape. My multifaceted role involves a meticulous approach to both creative content and strategic data analysis, fostering a holistic impact on the brand's narrative and market positioning